//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Direct marketing management
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
6
Theory
6
Beziehungsmarketing
5
Customer value
5
Internet
5
Internet marketing
5
Kundenwert
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Online-Marketing
4
USA
4
United States
4
Direktmarketing
3
Social Web
3
Social web
3
Telemarketing
3
Vereinigte Staaten
3
Capital structure
2
Direct marketing
2
E-commerce
2
Electronic Commerce
2
Operations Research
2
Operations research
2
Quality management
2
Qualitätsmanagement
2
Advertising
1
Advertising effects
1
Ann Arbor <Michigan>
1
Arbeitszeitausfall
1
Aufsatzsammlung
1
Betriebliche Preispolitik
1
Brand
1
Brand image
1
Brand management
1
Businessârisk
1
Company size
1
Comparison
1
Competitive strategy
1
Computer operations
1
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
51
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Lehrbuch
5
Textbook
4
Aufsatz im Buch
2
Book section
2
Glossar enthalten
2
Glossary included
2
review-article
2
Dissertation u.a. PrĂźfungsschriften
1
more ...
less ...
Language
All
Undetermined
33
English
31
Author
All
Berger, Paul D.
53
Roberts, Mary Lou
12
Weinberg, Bruce D.
6
Even, Adir
5
Gerstenfeld, Arthur
5
Swain, Scott D.
5
Dong, Weimin
4
Zeng, Amy Z.
4
Glickman, Theodore S.
3
Kim, Hanjoon
3
Shankaranarayanan, G.
3
Bechwati, Nada Nasr
2
Clancy, Kevin J.
2
Dossabhoy, Nasswan S.
2
Hanna, Richard
2
Harper, William K.
2
Jaffe, Lynn J.
2
Roy, Abhijit
2
Shankaranarayanan, Ganesan
2
Smith, Gerald E.
2
BERGER, PAUL D.
1
CLANCY, KEVIN J.
1
Duparcq, Patrick
1
Eriksen, Steven E.
1
Eunni, Rangamohan V.
1
Hanna, Richard C.
1
Lou Roberts, Mary
1
Lynn, Noah H. N.
1
MAGLIOZZI, THOMAS L.
1
Magllozzi, Thomas L.
1
Monahan, James P.
1
Post, James E.
1
Sanky, Michael
1
Taylor, James R.
1
Toder-Alon, Anat
1
Zahay, Debra
1
more ...
less ...
Published in...
All
Omega : the international journal of management science
4
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Omega
3
Decision support systems : DSS ; the international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Multinational business review
2
Zeitschrift fĂźr Operations-Research : ZOR ; mathematical methods of operations research
2
17th Annual Workshop on Information Technolgies & Systems (WITS)
1
A Marsh marketing text
1
Advances in electronic marketing
1
Applications of supply chain management and e-commerce research
1
European Journal of Operational Research
1
International Journal of Social Science Research
1
International journal of logistics : research and applications
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Financial and Quantitative Analysis
1
Journal of financial and quantitative analysis : JFQA
1
Journal of general management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Marketing research : a magazine of management and applications
1
McGraw-Hill/Irwin series in marketing
1
Multinational Business Review
1
Operational research quarterly : OR
1
Operations research
1
Operations research, Management science : OR MS ; the international literature digest
1
Prentice-Hall International editions
1
Sloan management review
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
OLC EcoSci
16
RePEc
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
Saved in:
2
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004342508
Saved in:
3
Direct marketing management
Roberts, Mary Lou
-
1989
Persistent link: https://www.econbiz.de/10013474664
Saved in:
4
Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
Saved in:
5
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
Persistent link: https://www.econbiz.de/10001668952
Saved in:
6
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10004765986
Saved in:
7
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10013469036
Saved in:
8
The effects of information on consumer perceptions of and preferences for a grocery product
Roberts, Mary Lou
-
1971
Persistent link: https://www.econbiz.de/10004849536
Saved in:
9
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004889003
Saved in:
10
Analyzing proximity judgments in an experimental design
Roberts, Mary Lou
;
Taylor, James R.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 68-72
Persistent link: https://www.econbiz.de/10002694447
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->