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Direct marketing management
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Berger, Paul D.
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Omega : the international journal of management science
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Omega
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Decision support systems : DSS ; the international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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17th Annual Workshop on Information Technolgies & Systems (WITS)
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ECONIS (ZBW)
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Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
Saved in:
2
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004342508
Saved in:
3
Direct marketing management
Roberts, Mary Lou
-
1989
Persistent link: https://www.econbiz.de/10013474664
Saved in:
4
Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
Saved in:
5
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
Persistent link: https://www.econbiz.de/10001668952
Saved in:
6
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10004765986
Saved in:
7
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10013469036
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8
The effects of information on consumer perceptions of and preferences for a grocery product
Roberts, Mary Lou
-
1971
Persistent link: https://www.econbiz.de/10004849536
Saved in:
9
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004889003
Saved in:
10
Analyzing proximity judgments in an experimental design
Roberts, Mary Lou
;
Taylor, James R.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 68-72
Persistent link: https://www.econbiz.de/10002694447
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