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Direct marketing management
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Theorie
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Berger, Paul D.
53
Roberts, Mary Lou
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Weinberg, Bruce D.
6
Even, Adir
5
Gerstenfeld, Arthur
5
Swain, Scott D.
5
Dong, Weimin
4
Zeng, Amy Z.
4
Glickman, Theodore S.
3
Kim, Hanjoon
3
Shankaranarayanan, G.
3
Bechwati, Nada Nasr
2
Clancy, Kevin J.
2
Dossabhoy, Nasswan S.
2
Hanna, Richard
2
Harper, William K.
2
Jaffe, Lynn J.
2
Roy, Abhijit
2
Shankaranarayanan, Ganesan
2
Smith, Gerald E.
2
BERGER, PAUL D.
1
CLANCY, KEVIN J.
1
Duparcq, Patrick
1
Eriksen, Steven E.
1
Eunni, Rangamohan V.
1
Hanna, Richard C.
1
Lou Roberts, Mary
1
Lynn, Noah H. N.
1
MAGLIOZZI, THOMAS L.
1
Magllozzi, Thomas L.
1
Monahan, James P.
1
Post, James E.
1
Sanky, Michael
1
Taylor, James R.
1
Toder-Alon, Anat
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Omega : the international journal of management science
4
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Omega
3
Decision support systems : DSS ; the international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Multinational business review
2
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
2
17th Annual Workshop on Information Technolgies & Systems (WITS)
1
A Marsh marketing text
1
Advances in electronic marketing
1
Applications of supply chain management and e-commerce research
1
European Journal of Operational Research
1
International Journal of Social Science Research
1
International journal of logistics : research and applications
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Financial and Quantitative Analysis
1
Journal of financial and quantitative analysis : JFQA
1
Journal of general management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Marketing research : a magazine of management and applications
1
McGraw-Hill/Irwin series in marketing
1
Multinational Business Review
1
Operational research quarterly : OR
1
Operations research
1
Operations research, Management science : OR MS ; the international literature digest
1
Prentice-Hall International editions
1
Sloan management review
1
The journal of business : B
1
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ECONIS (ZBW)
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OLC EcoSci
16
RePEc
10
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
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11
Marketing to the changing household : management and research perspectives
Roberts, Mary Lou
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004783508
Saved in:
12
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
;
Zahay, Debra
-
2013
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009528535
Saved in:
13
Command post movements for defense alerts
Berger, Paul D.
- In:
Zeitschrift für Operations-Research : ZOR ; …
18
(
1974
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003488933
Saved in:
14
One man's path to marketing analytics
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
Saved in:
15
Statistical decision analysis of cooperative advertising ventures
Berger, Paul D.
- In:
Operational research quarterly : OR
24
(
1973
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10001894132
Saved in:
16
A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon
;
Berger, Paul D.
- In:
Multinational business review
16
(
2008
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
Saved in:
17
Optimal price and protection period decisions for a product under warranty
Glickman, Theodore S.
;
Berger, Paul D.
- In:
Management science : journal of the Institute for …
22
(
1976
)
12
,
pp. 1381-1390
Persistent link: https://www.econbiz.de/10003488951
Saved in:
18
Leveraging affiliations by marketing to and through associations
Roy, Abhijit
;
Berger, Paul D.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
Saved in:
19
Evaluating a model for cost-effective data quality management in a real-world CRM setting
Even, Adir
;
Shankaranarayanan, Ganesan
;
Berger, Paul D.
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 152-163
Persistent link: https://www.econbiz.de/10008746892
Saved in:
20
The role of channel quality in customer equity management
Dong, Weimin
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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