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The need to reconsider societal marketing
Campbell, Timothy T.; Córdoba, José-Rodrigo - In: Professionals ́perspectives of corporate social …, (pp. 119-133). 2009
Persistent link: https://www.econbiz.de/10003907070
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Social marketing: strengthening company-customer bonds
Katsioloudes, Marios; Grant, Jim; McKechnie, Donelda S. - In: Journal of business strategy 28 (2007) 3, pp. 56-64
Persistent link: https://www.econbiz.de/10003487057
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Social marketing quarterly
Thousand Oaks, CA : SAGE Publishing; 1994-[?]: Tampa, … - 1994 -
Persistent link: https://www.econbiz.de/10003458450
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Social Marketing
Bruhn, Manfred - 2007
Persistent link: https://www.econbiz.de/10003433134
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Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F. (ed.); Noll, Christian (ed.);  … - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10003375339
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Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip; Lee, Nancy R. - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003917415
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Integrating socio-cultural paradigms in nonprofit marketing : the case of blood donation among African communites in Australia
Polonsky, Michael Jay; Renzaho, André M. N.; Brijnath, … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10008667919
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The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran; Basu, Ambar - In: Health marketing quarterly 27 (2010/11) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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Experten fürs Leben : Caritas-Kampagne 2010 ; eine Initiative für selbstbestimmte Teilhabe im Alter
Fank-Landkammer, Barbara - In: Best Practice Modelle im 55plus Marketing : bewährte …, (pp. 253-260). 2011
Persistent link: https://www.econbiz.de/10008669914
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045