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Social marketing : promoting t...
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Social marketing
1,201
Social Marketing
1,199
Consumer behaviour
272
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234
social marketing
122
Behavioral economics
118
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Rundle-Thiele, Sharyn
32
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30
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26
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21
Sunstein, Cass R.
20
Lee, Nancy R.
19
Hastings, Gerard
18
Previte, Josephine
15
Gordon, Ross
14
Parker, Lukas
14
Andreasen, Alan R.
13
Binney, Wayne
13
Dietrich, Timo
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Lefebvre, R. Craig
11
Domegan, Christine
10
Eagle, Lynne C.
10
Deshpande, Sameer
9
French, Jeff
9
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Forschungsinstitut zur Zukunft der Arbeit <Bonn>
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1
International Nonprofit and Social Marketing Conference <2007, Brisbane>
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Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
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1
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1
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1
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1
Verfassungsblog Conference "Choice Architecture in Democracies: Exploring the Legitimacy of Nudging" <2015, Online>
1
Verlag Dr. Kovač
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
1
World Bank
1
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Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
International review on public and non-profit marketing
33
Journal of social marketing : JSOCM
33
Health marketing quarterly
31
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Europäische Hochschulschriften / 5
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
5
Journal of strategic marketing
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ECONIS (ZBW)
1,284
USB Cologne (EcoSocSci)
92
USB Cologne (business full texts)
3
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2
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61
Creating knowledge : a review of research methods in three societal change approaches
Douglas, Heather
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10003779987
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62
Concepts in conflict : social marketing and sustainability
Brennan, Linda
;
Binney, Wayne
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003779995
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63
Social Marketing : erfolgreiche Marketingkonzepte für Non-Profit-Organisationen
Koziol, Klaus
;
Pförtsch, Waldemar A.
;
Heil, Steffen
; …
-
2006
Persistent link: https://www.econbiz.de/10003320474
Saved in:
64
Leadership zwischen Anreizmoral, Wohlfahrtsverlusten und Effizienz sozialer Institutionen : Anreizanalysen professioneller Dienstleistungserbringung als wirtschafts- und unternehme...
Langer, Andreas
- In:
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
7
(
2006
)
1
,
pp. 35-58
Persistent link: https://www.econbiz.de/10003327401
Saved in:
65
Cause for concern : results-oriented cause marketing
Adler, Stephen M.
-
2006
Persistent link: https://www.econbiz.de/10003310931
Saved in:
66
Evaluierung von Gesundheitsprojekten in Entwicklungsländern : Beispiele für die Wahl der Ergebniskriterien
Fleßa, Steffen
- In:
Gesundheitsökonomie & Qualitätsmanagement : Klinik …
11
(
2006
)
2
,
pp. 87-96
Persistent link: https://www.econbiz.de/10003312157
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67
Contraceptive social marketing in the Third World : a case of multiple transfer
Luthra, Rashmi
-
2009
Persistent link: https://www.econbiz.de/10003832340
Saved in:
68
Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.
;
Magnuson, Sherry L.
;
Deshpande, Sameer
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003832742
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69
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Saved in:
70
TV viewing and physical activity : a segment analysis for social marketing
Singh, Satyendra
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10003832747
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