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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis - 1991
Persistent link: https://www.econbiz.de/10000839136
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis - 1989 - 1. print
Persistent link: https://www.econbiz.de/10000782945
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The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis - 1985
Persistent link: https://www.econbiz.de/10000702198
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Sustaining the innovation process in America
McKenna, Regis - In: The industrial policy debate, (pp. 133-155). 1984
Persistent link: https://www.econbiz.de/10002247076
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Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen
McKenna, Regis - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001696181
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Market positioning in high technology
McKenna, Regis - In: California management review 27 (1985) 3, pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004132985
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Who's afraid of Big Blue? : How companies are challenging IBM - and winning
McKenna, Regis - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004069616
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Real time marketing : der Schnellere gewinnt
McKenna, Regis - 1998
Persistent link: https://www.econbiz.de/10004567165
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Real time : preparing for the age of the never satisfied customer
McKenna, Regis - 1997
Persistent link: https://www.econbiz.de/10004332227