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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
Bayón, Tomás (ed.); Bauer, Hans H. (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003477547
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Marketingforschung im Verkehrsdienstleistungsbereich : 15 Jahre Kooperation mit der Deutschen Bahn AG
Meffert, Heribert; Pohlkamp, André - 2009
Persistent link: https://www.econbiz.de/10003918264
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Data mining and market intelligence for optimal marketing returns
Chiu, Susan; Tavella, Domingo - 2008
Persistent link: https://www.econbiz.de/10003686122
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Guerrilla marketing research : marketing research techniques that can help any business make more money
Kaden, Robert J. - 2008
Persistent link: https://www.econbiz.de/10003686270
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Conversations with marketing masters
Mazur, Laura; Miles, Louella - 2007
Persistent link: https://www.econbiz.de/10003380532
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Special issue: Measurement and methodological problems in marketing research
2007
Persistent link: https://www.econbiz.de/10003502839
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Basic marketing research : using Microsoft Excel data analysis
Burns, Alvin C.; Bush, Ronald F. - 2008 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003539307