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A handbook of market research techniques
Birn, Robin (contributor); Hague, Paul N. (contributor);  … - 1990
Persistent link: https://www.econbiz.de/10000807126
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The effective use of market research : a guide for management
Birn, Robin - 1990 - Rev. and updated ed.
Persistent link: https://www.econbiz.de/10004087038
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Book reviews - ESOMAR Handbook of market and opinion research
McDonald, Colin; Vangelder, Phyllis; Chisnall, Peter M. - In: Journal of the Market Research Society : JMRS 41 (1999) 2, pp. 251
Persistent link: https://www.econbiz.de/10006699567
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The industrial market research handbook
Hague, Paul - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10004141529
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Questionnaire design
Hague, Paul - 1993
Persistent link: https://www.econbiz.de/10004121058
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Interviewing
Hague, Paul - 1993
Persistent link: https://www.econbiz.de/10004156990
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Market research : a guide to planning, methodology and evaluation
Hague, Paul - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004711440
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The business models handbook : templates, theory and case studies
Hague, Paul - 2019
Persistent link: https://www.econbiz.de/10014340762
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The handbook of international market research techniques
Birn, Robin (ed.) - 2000 - 2nd ed
Persistent link: https://www.econbiz.de/10001484175
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Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios; Kooli, Kaouther; Stone, Merlin; … - In: Journal of business-to-business marketing 27 (2020) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10012259329