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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar (ed.); Rana, Nripendra P. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011780130
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Schlankes Marketing für den Mittelstand : effizient, nachhaltig und zielgruppengerecht
Vogt, Wolfgang - 2018
Persistent link: https://www.econbiz.de/10011802704
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Praxishandbuch Informationsmarketing : konvergente Strategien, Methoden und Konzepte
Schade, Frauke (ed.); Georgy, Ursula (ed.);  … - 2019
Das Praxishandbuch ist der zweite Band des 2012 erschienenen Praxishandbuchs Bibliotheks- und Informationsmarketing. Es stellt dessen Ergänzung und Erweiterung dar und zeigt aktuelle Entwicklungen und Trends im Informationsmarketing auf. Die digitale Transformation durchdringt heute alle...
Persistent link: https://www.econbiz.de/10011818227
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Tourist behavior : an experiential perspective
Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018
Persistent link: https://www.econbiz.de/10011823134
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Technology and innovation for marketing
Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019 - First published
-driven forms of marketing -- Final thoughts …
Persistent link: https://www.econbiz.de/10011840692
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Management and marketing of wine tourism business : theory, practice, and cases
Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019 - 1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
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AI in marketing, sales and service : how marketers without a data science degree can use AI, Big Data and bots
Gentsch, Peter - 2019
Persistent link: https://www.econbiz.de/10011920790