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The marketing and selling of financial services
Gibbs, Paul - 1988
Persistent link: https://www.econbiz.de/10000750672
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Marketing and education : a clash or synergy in time?
Gibbs, Paul - In: Journal of business research : JBR 60 (2007) 9, pp. 1000-1002
Persistent link: https://www.econbiz.de/10003539809
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An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Gibbs, Paul - In: Journal of marketing for higher education 21 (2011) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009409030
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Higher education marketing : does inducing anxiety facilitate critical thinking or more consumerism?
Gibbs, Paul - In: Journal of marketing for higher education 28 (2018) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011886215
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Euro-Management : Geschäftskultur, Verbrauchertrends, Marketingstrategien
Gibbs, Paul - 1991
Persistent link: https://www.econbiz.de/10004120946
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Doing business in the European Union
Gibbs, Paul - 1994 - 3. ed.
Persistent link: https://www.econbiz.de/10004182912
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Doing business in the European Community
Gibbs, Paul - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004157092
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Euro-Management : Geschäftskultur, Verbrauchertrends, Marketingstrategien
Gibbs, Paul - 1991
Persistent link: https://www.econbiz.de/10000840184
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Special issue: Marketing of higher education, 1st symposium of the academy of marketing special interest group, Cyprus 2006
Gibbs, Paul (contributor) - 2007
Persistent link: https://www.econbiz.de/10003539801
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Do higher education institutes communicate trust well?
Gibbs, Paul; Dean, Aftab - In: Journal of marketing for higher education 25 (2015) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10011497282