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Industrial sales lead conversion modeling

Monat, Jamie P. - In: Marketing intelligence & planning 29 (2011) 2, pp. 178-194

Persistent link: https://www.econbiz.de/10009156908

Norton, Michael I.; Dunn, Elizabeth W.; Carney, Dana R.; … - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 261-268

Persistent link: https://www.econbiz.de/10009507158

Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?

Gierl, Heribert; Stiegelmayr, Karin - In: Die Unternehmung : Swiss journal of business research … 66 (2012) 2, pp. 127-152

Persistent link: https://www.econbiz.de/10009551632

Financial (Dis-)Information : Evidence from an Audit Study in Mexico

Giné, Xavier - 2014

An audit study was conducted in peri-urban Mexico to understand the quality of information and products offered to low-income potential customers. Trained auditors visited multiple financial institutions seeking credit and savings products. Consistent with Gabaix and Laibson (2006), staff...

Persistent link: https://www.econbiz.de/10011396183

Unwanted pursuit behavior : understanding salespeople's desire to pursue and desire to avoid customers

Alhouti, Sarah; Butler, Timothy D.; Johnson, Catherine M.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 385-400

Persistent link: https://www.econbiz.de/10010510252

Assessing sale strategies in online markets using matched listings

Einav, Liran; Kuchler, Theresa; Levin, Jonathan; … - In: American economic journal : a journal of the American … 7 (2015) 2, pp. 215-247

Persistent link: https://www.econbiz.de/10011282796

Toward understanding persuasion expressions : the activation of attitudes

Whittler, Tommy E.; Manolis, Chris - In: Psychology & marketing 32 (2015) 8, pp. 874-890

Persistent link: https://www.econbiz.de/10011307816

Seller's information sharing strategy to counter a bid from a rival supplier : a study of negotiations in two cultures

Roy, Abhik; Menasco, Michael B. - In: Journal of marketing theory and practice 23 (2015) 4, pp. 455-469

Persistent link: https://www.econbiz.de/10011340219

The thin line between love and hate of attention : the customer shopping experience

Alhouti, Sarah; Gillespie, Erin Adamson; Chang, Woojung; … - In: Journal of marketing theory and practice 23 (2015) 4, pp. 415-433

Persistent link: https://www.econbiz.de/10011340222

The ambivalent consumer : a sequential investigation of response amplification in buyer-seller encounters

Bush, Victoria D.; Yang, Lifeng; Hill, Katerina E. - In: Journal of marketing theory and practice 23 (2015) 4, pp. 402-414

Persistent link: https://www.econbiz.de/10011340223

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