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Marketing : an introductory te...
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Diller, Hermann
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Springer eBook Collection
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International Journal of Bank Marketing
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farmdoc daily
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Review of Marketing and Agricultural Economics
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Agricultural and Resource Economics Review
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International Marketing Review
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Journal of Business & Industrial Marketing
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Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Journal of Agribusiness
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Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Young Consumers
64
Journal of marketing
63
Marketing theory
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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11
Marketingimplementierung - was hat die deutschsprachige Marketingforschung an Erkenntniszugewinn erbracht?
Köhler, Richard
;
Mühlbacher, Hans
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 253-277)
.
2000
Persistent link: https://www.econbiz.de/10001518972
Saved in:
12
Politische Widerstände bei der Marketingimplementierung: ein (nach wie vor) unterschätztes Problem
Oelsnitz, Dietrich von der
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 285-305)
.
2000
Persistent link: https://www.econbiz.de/10001518973
Saved in:
13
Key concepts in
marketing
Blythe, Jim
-
2009
-
Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of
marketing
today …
Persistent link: https://www.econbiz.de/10013207961
Saved in:
14
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
-
Online-Ausg.
Introducing the essentials of critical perspectives in
marketing
in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in
marketing
…
Persistent link: https://www.econbiz.de/10013208027
Saved in:
15
A readiness index for
marketing
analytics : a resource-based view conceptualization for the implementation stage
Reyes-Mercado, Pável
- In:
Business analytics and cyber security management in …
,
(pp. 38-47)
.
2017
Persistent link: https://www.econbiz.de/10011586249
Saved in:
16
On business-enterprise organization : a praxis research
Georgantzas, Nicholas C.
- In:
Human systems management : HSM
37
(
2018
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10011925478
Saved in:
17
Tourism
marketing
: service and quality management perspectives
Laws, Eric
-
1992
-
Repr.
Persistent link: https://www.econbiz.de/10004138096
Saved in:
18
Principles of service
marketing
and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10004139421
Saved in:
19
Everything you need to know about
marketing
Forsyth, Patrick
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004139651
Saved in:
20
Marketing
in the international environment
Cundiff, Edward W.
;
Hilger, Marye Tharp
-
1984
Persistent link: https://www.econbiz.de/10004122267
Saved in:
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