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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
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European logistics : markets, management and strategy
Cooper, James; Browne, Michael; Peters, Melvyn J. - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000412524
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Marketing der Rückversicherung
Schmidt, Michael - 1994
Persistent link: https://www.econbiz.de/10000412616
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Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10000413342
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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Rentabilitätssteigerung durch Kundenbindung am Beispiel eines Buchclubs
Eckert, Stefan - 1994
Persistent link: https://www.econbiz.de/10000418237
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International marketing strategy : analysis, development and implementation
Phillips, Chris; Doole, Isobel; Lowe, Robin - 1994 - 1. publ.
Persistent link: https://www.econbiz.de/10000418260
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Marktorientierte Unternehmensführung : Erfahrungen aus der amerikanischen Praxis
Jirasek, Johann; Münzel, Rosemarie - 1964
Persistent link: https://www.econbiz.de/10000518379