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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Marketing management : a planning approach
Hughes, George David; Hughes, G. David - 1978
Persistent link: https://www.econbiz.de/10000049887
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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Effective marketing management
Christopher, Martin (contributor) - 1980
Persistent link: https://www.econbiz.de/10000049889
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Marketing management and administrative action
Britt, Steuart Henderson; Boyd, Harper W. - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10000049895
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Marketing a new product : its planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1978
Persistent link: https://www.econbiz.de/10000049896
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The marketing communications process
DeLozier, M. W. - 1976
Persistent link: https://www.econbiz.de/10000049919
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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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The marketing environment
Dawson, John A. - 1979
Persistent link: https://www.econbiz.de/10000049992