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The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers
Truong Son Nguyen; Viet Hoang Nguyen; Thi Huong-Thanh Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 117-141
Persistent link: https://www.econbiz.de/10015057160
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Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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Consumer preferences and firm technology choice
Liu, Yi; Yildirim, Pinar; Zhang, Z. John - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
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Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna; Martin, Kelly D.; Schumann, Jan Hendrik - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
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Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie; Schnittka, Oliver; Seegebarth, Barbara - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
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Sentiment analysis and topic modelling on user-generated content in hospitality : a case study on customer perceptions in Ho Chi Minh City, Vietnam
Thai-Doan Dang; Manh-Tuan Nguyen; Giang-Do Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10015057207
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Event experience, satisfaction and behavioural intentions among music festival attendees
Trang Minh Tran-Pham; Giao Ngoc Tran; Vy Hong Mai; Han … - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 212-235
Persistent link: https://www.econbiz.de/10015057225
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Visitor satisfaction mediating perceived quality and behavioural intention : a gender-based multigroup analysis
Le, Thu-Hang; Ha Minh Tri; Quang-Thang Le - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 236-260
Persistent link: https://www.econbiz.de/10015057228
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Encouraging patients to use healthcare services through social sharing platforms : the case of clinics in Vietnam's Mekong Delta provinces
Thu-Hien Thi Dao; My Khanh-Huynh; Thi Huong-Thanh Nguyen; … - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 261-287
Persistent link: https://www.econbiz.de/10015057230
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Disclosing personal information to continuous intention for mobile applications usage in e-commerce of Gen Z : a perspective on privacy calculus theory
Ha Minh Tri; Vuong-Bach Vo; Giang-Do Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 288-308
Persistent link: https://www.econbiz.de/10015057236