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Consumer behaviour and marketi...
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Konsumentenverhalten
80,326
Consumer behaviour
80,308
Marketingmanagement
16,742
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16,295
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12,773
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12,735
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11,409
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11,392
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9,825
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9,211
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9,205
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8,442
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7,390
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7,259
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7,111
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6,087
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6,050
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5,957
Online retailing
5,889
Online-Handel
5,889
Kundenzufriedenheit
5,848
Customer satisfaction
5,843
United States
5,777
Social Web
5,667
Social web
5,667
Electronic Commerce
5,455
Markenartikel
5,001
Brand
4,826
Einzelhandel
4,669
Dienstleistungsqualität
4,551
Service quality
4,551
Retail trade
4,456
Werbung
4,366
E-commerce
4,332
Werbewirkung
4,155
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4,061
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3,924
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3,451
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Bruhn, Manfred
317
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213
Meffert, Heribert
198
Homburg, Christian
196
Huber, Frank
195
Pepels, Werner
192
Wiedmann, Klaus-Peter
191
Bauer, Hans H.
177
Sheth, Jagdish N.
133
Belk, Russell W.
120
Han, Heesup
120
Diller, Hermann
118
Herrmann, Andreas
118
Esch, Franz-Rudolf
117
Tomczak, Torsten
106
Mattila, Anna S.
103
Belz, Christian
98
Grunert, Klaus G.
97
Gierl, Heribert
95
Kumar, V.
91
Backhaus, Klaus
88
Ahlert, Dieter
86
Burmann, Christoph
86
Grewal, Dhruv
85
Lusk, Jayson L.
85
Phau, Ian
84
Keller, Kevin Lane
80
Fritz, Wolfgang
78
Foxall, Gordon R.
77
Usman, Osly
76
Albers, Sönke
74
Dwivedi, Yogesh Kumar
74
Kreutzer, Ralf T.
74
Bagozzi, Richard P.
72
Kirchgeorg, Manfred
72
Walsh, Gianfranco
72
Kuß, Alfred
71
Loureiro, Sandra Maria Correia
70
Khare, Arpita
69
Nayga, Rodolfo M.
69
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Springer Fachmedien Wiesbaden
539
National Bureau of Economic Research
531
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86
American Marketing Association
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OECD
71
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52
IGI Global
44
Springer Gabler <Firma>
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39
Edward Elgar Publishing
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35
Verlag Franz Vahlen
35
International Energy Agency
32
European Society for Opinion and Marketing Research
30
Fördergesellschaft Marketing an der Universität Augsburg
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De Gruyter Oldenbourg
27
Institut für Demoskopie Allensbach
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22
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
Uni-Taschenbücher GmbH
20
Duncker & Humblot
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
19
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
18
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag
17
INSEAD
17
Nordic Council of Ministers
17
Campus Verlag
16
Technische Universität Braunschweig
16
Universität Mannheim
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
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Journal of business research : JBR
2,236
Journal of retailing and consumer services
1,963
SpringerLink / Bücher
1,573
International journal of hospitality management
809
International journal of consumer studies
764
Psychology & marketing
697
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
527
European journal of marketing : EJM
454
Working paper / National Bureau of Economic Research, Inc.
438
Asia Pacific journal of marketing and logistics
416
Journal of marketing management : MM
408
The journal of product & brand management
407
The journal of brand management : an international journal
396
Springer eBook Collection
395
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
384
Industrial marketing management : the international journal for industrial and high-tech firms
377
Journal of the Academy of Marketing Science
376
Journal of strategic marketing
374
Journal of marketing communications
373
Journal of marketing research : JMR
373
Journal of marketing
365
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
363
Gabler Edition Wissenschaft
359
Marketing intelligence & planning
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Europäische Hochschulschriften / 5
342
Journal of travel and tourism marketing
331
Springer eBook Collection / Business and Economics
331
Tourism management : research, policies, practice
331
Journal of retailing
329
Journal of international consumer marketing
326
Cogent business & management
320
Marketing letters : a journal of research in marketing
320
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
International journal of retail & distribution management
302
The international review of retail, distribution and consumer research
297
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
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ECONIS (ZBW)
104,929
USB Cologne (EcoSocSci)
14,393
USB Cologne (business full texts)
119
BASE
9
RePEc
4
EconStor
1
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117,251
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117251
The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers
Truong Son Nguyen
;
Viet Hoang Nguyen
;
Thi Huong-Thanh Nguyen
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 117-141
Persistent link: https://www.econbiz.de/10015057160
Saved in:
117252
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
117253
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
117254
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
117255
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
117256
Sentiment analysis and topic modelling on user-generated content in hospitality : a case study on customer perceptions in Ho Chi Minh City, Vietnam
Thai-Doan Dang
;
Manh-Tuan Nguyen
;
Giang-Do Nguyen
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10015057207
Saved in:
117257
Event experience, satisfaction and behavioural intentions among music festival attendees
Trang Minh Tran-Pham
;
Giao Ngoc Tran
;
Vy Hong Mai
;
Han …
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 212-235
Persistent link: https://www.econbiz.de/10015057225
Saved in:
117258
Visitor satisfaction mediating perceived quality and behavioural intention : a gender-based multigroup analysis
Le, Thu-Hang
;
Ha Minh Tri
;
Quang-Thang Le
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 236-260
Persistent link: https://www.econbiz.de/10015057228
Saved in:
117259
Encouraging patients to use healthcare services through social sharing platforms : the case of clinics in Vietnam's Mekong Delta provinces
Thu-Hien Thi Dao
;
My Khanh-Huynh
;
Thi Huong-Thanh Nguyen
; …
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 261-287
Persistent link: https://www.econbiz.de/10015057230
Saved in:
117260
Disclosing personal information to continuous intention for mobile applications usage in e-commerce of Gen Z : a perspective on privacy calculus theory
Ha Minh Tri
;
Vuong-Bach Vo
;
Giang-Do Nguyen
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 288-308
Persistent link: https://www.econbiz.de/10015057236
Saved in:
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