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Consumers' responses to cause related marketing : moderating influence of cause involvement and skepticism on attitude and purchase intention
Patel, Jayesh D.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International review on public and non-profit marketing 14 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011916288
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Impact of students' experiences on brand image perception : the case of Vietnamese higher education
Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao - In: International review on public and non-profit marketing 14 (2017) 2, pp. 217-251
Persistent link: https://www.econbiz.de/10011916386
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Corporate social responsibility and consumer behavior in the cosmetics sector : a study in the Spanish context
Vázquez-Burguete, José Luis; Sahelices-Pinto, César; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 375-390
Persistent link: https://www.econbiz.de/10011916502
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Consumer ethical decision making : linking moral intensity, self-consciousness and neutralization techniques
Shah, Syed Afzal Moshadi; Amjad, Shehla - In: Australasian accounting business and finance journal : AABF 11 (2017) 1, pp. 99-130
Persistent link: https://www.econbiz.de/10011919206
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Austerity Ireland, the new thrift culture and sustainable consumption
Murphy, Fiona A. - In: Journal of business anthropology 6 (2017) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10011929002
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Rebranding a South Los Angeles corner store : the unique logic of retail brands
Garth, Hanna; Powell, Michael G. - In: Journal of business anthropology 6 (2017) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10011929016
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Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin; Khandaker, Sarod; Bin Abul, Kashem Saad; … - In: Journal of Contemporary Issues in Business and Government 23 (2017) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
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The influence of gender and household culture on financial literacy knowledge : attitudes and behaviour
Agnew, Stephen; Cameron-Agnew, Trudi - In: Journal of financial management, markets and institutions 3 (2015) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10011951395
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Quality service and its relation with global satisfaction in fast food consumers : a case Study
Ibarra Morales, Luis Enrique; Velázquez, Jesús; … - In: Expert journal of business and management 3 (2015) 2, pp. 119-128
Persistent link: https://www.econbiz.de/10011953742
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A contribution to the empirics of consumers' anxiety behavior on and in credit card repayment : credit card management and financial literacy among college student
Barboza, Gustavo A.; Smith, Chad; Boubacar, Inoussa - In: Journal of financial management, markets and institutions 5 (2017) 1, pp. 35-66
Persistent link: https://www.econbiz.de/10011954556