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The rate of adoption of strategic marketing planning (SMP) by the Libyan commercial banks (LCBs) : an exploratory study
Abusafrita, Fthia Ramdan M. - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10011565198
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Development of marketing capabilities scale in banking sector
Chahal, Hardeep; Kaur, Jagmeet - In: Measuring business excellence : the journal of … 18 (2014) 4, pp. 65-85
Persistent link: https://www.econbiz.de/10010467530
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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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Investigating the determinants and outcomes of market orientation : evidence from Bangladesh banks
Zebal, Mostaque Ahmed; Quazi, Ali - In: International journal of management and marketing … 4 (2011) 2, pp. 35-47
Persistent link: https://www.econbiz.de/10009383058
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Employee perceptions of market orientation in the banking industry : a case from a developing country
Opoku, Robert A.; Essien, Vincent B. - In: Journal of financial services marketing : JFSM 16 (2011/12) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10009385053
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Perception of customers towards the marketing strategies adopted by Indian banks
Uma Rani T. S.; Kamaraj K.; Panchanatham, N. - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 14-21
Persistent link: https://www.econbiz.de/10009683631
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Orientation vers le marché (OVM) et performance : application au secteur bancaire
Graber, Stéphane - 2005
Persistent link: https://www.econbiz.de/10002942011
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Corporate banking strategies: products, markets and channels
Caselli, Stefano - In: Strategy and organization of corporate banking : with …, (pp. 37-62). 2005
Persistent link: https://www.econbiz.de/10002418226
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Multi-channel strategies for retail financial services : a management-framework for designing and implementing multi-channel strategies
Dahmen, Patrick - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002377926