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An Examination of the relationship between benefit segmentation, multidimensional scaling and brand choice behavior
Mitchell, Andrew Alexander - 1975
Persistent link: https://www.econbiz.de/10004647536
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Marketing Mix Operation Rules
Mitchell, Andrew Alexander - 1975
Persistent link: https://www.econbiz.de/10004647537
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The Use of expectancy theory models for market segmentation
Mitchell, Andrew Alexander - 1974
Persistent link: https://www.econbiz.de/10004647538
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The Use of restricted and unrestricted maximum likelihood factor analysis to examine alternative measures of brand loyality
Mitchell, Andrew Alexander; Olson, Jerry C. - 1975
Persistent link: https://www.econbiz.de/10004647539
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The Process of attitude acquisition : the value of developmental approach to consumer attitude research
Olson, Jerry C.; Mitchell, Andrew Alexander - 1974
Persistent link: https://www.econbiz.de/10004648805
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Are product attribute beliefs the only mediator of advertising effects on brand attitude?
Mitchell, Andrew Alexander; Olson, Jerry C. - 1981
Persistent link: https://www.econbiz.de/10004786313
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Cognitive effects of advertising repetition
Mitchell, Andrew Alexander; Olson, Jerry C. - 1976
Persistent link: https://www.econbiz.de/10004786314