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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
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Enlisting online communicators in Web 2.0
Walsh, Gianfranco; Brach, Simon; Mitchell, Vincent-Wayne - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 137-148). 2010
Persistent link: https://www.econbiz.de/10003957216
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Consumers' intention to buy private label brands revisited
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: Journal of general management 35 (2009/10) 3, pp. 3-24
Persistent link: https://www.econbiz.de/10003961136
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Does consumer well-being affect hedonic consumption?
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Psychology & marketing 29 (2012) 8, pp. 583-594
Persistent link: https://www.econbiz.de/10009575074
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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When having is not enough : implications of being satisfies
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
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The role of imagination and brand personification in brand relationships
Huang, Hazel H.; Mitchell, Vincent-Wayne - In: Psychology & marketing 31 (2014) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148