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Managing Retailer-Supplier Partnerships with EDI: Evaluation and Implementation

Maltz, Elliot; Srivastava, Rajendra K. - In: Long range planning : LRP ; international journal of … 30 (1997) 6, pp. 862-876

Persistent link: https://www.econbiz.de/10007362990

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management Science 48 (2002) 2, pp. 222-240

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's...

Persistent link: https://www.econbiz.de/10009204587

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge

Capraro, Anthony J.; Broniarczyk, Susan; Srivastava, … - In: Journal of the Academy of Marketing Science 31 (2003) 2, pp. 164-175

Persistent link: https://www.econbiz.de/10006151224

A simultaneous model for innovative product category sales diffusion and competitive dynamics

Kim, Namwoon; Bridges, Eileen; Srivastava, Rajendra K. - In: International journal of research in marketing : IJRM ; … 16 (1999) 2, pp. 95-112

Persistent link: https://www.econbiz.de/10006194007

Measuring Marketing Productivity: Current Knowledge and Future Directions

Rust, Roland T.; Ambler, Tim; Carpenter, Gregory S.; … - In: Journal of marketing 68 (2004) 4, pp. 76-89

Persistent link: https://www.econbiz.de/10005925204

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

Frels, Judy K.; Shervani, Tasadduq; Srivastava, Rajendra K. - In: Journal of marketing 67 (2003) 1, pp. 29-45

Persistent link: https://www.econbiz.de/10005937276

Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...

Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: Journal of marketing 63 (1999), pp. 168-179

Persistent link: https://www.econbiz.de/10005964034

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Han, Jin K.; Kim, Namwoon; Srivastava, Rajendra K. - In: Journal of marketing 62 (1998) 4, pp. 30-45

Persistent link: https://www.econbiz.de/10005973274

Market-Based Assets and Shareholder Value: A Framework for Analysis

Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: Journal of marketing 62 (1998) 1, pp. 2-18

Persistent link: https://www.econbiz.de/10005979235

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations

Kim, Namwoon; Han, Jin K.; Srivastava, Rajendra K. - In: Management science : journal of the Institute for … 48 (2002) 2, pp. 222-240

Persistent link: https://www.econbiz.de/10006087764