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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Morimoto, Mariko; Chang, Susan - In: Journal of international consumer marketing 21 (2009) 3, pp. 173-187
Persistent link: https://www.econbiz.de/10003890811
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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea; Spilski, Anja - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 277-306). 2006
Persistent link: https://www.econbiz.de/10003415980
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Interview based STAS and the effect of print advertising
Hansen, Flemming; Olsen, Jørgen Kai; Lundsteen, Steen - In: International advertising and communication : current …, (pp. 23-41). 2006
Persistent link: https://www.econbiz.de/10003378098
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It's all about catching the reader's attention
Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006
Persistent link: https://www.econbiz.de/10003378100
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van; Hoeken, Hans; Mulken, Margot van - In: International advertising and communication : current …, (pp. 142-162). 2006
Persistent link: https://www.econbiz.de/10003378115
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Conceptual blending in advertising
Joy, Annamma; Sherry, John F.; Deschenes, Jonathan - In: Journal of business research : JBR 62 (2009) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290