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Kotler, Philip
119
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105
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89
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72
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61
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58
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49
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41
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41
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39
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39
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39
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34
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34
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34
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33
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33
Zhu, Qinghua
33
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32
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31
Müller-Christ, Georg
31
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31
Albers, Sönke
30
Clausen, Jens
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9
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9
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Business strategy and the environment
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Journal of strategic marketing
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International journal of hospitality management
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Finance research letters
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The journal of business & industrial marketing
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International Journal of Energy Economics and Policy : IJEEP
120
International journal of production research
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Journal of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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Journal of marketing communications
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Technological forecasting & social change : an international journal
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Springer eBook Collection
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Energy economics
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Journal of retailing and consumer services
96
Marketing intelligence & planning
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Cogent business & management
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Transportation research / E : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
74
European journal of operational research : EJOR
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Lehrbuch
64
The journal of brand management : an international journal
62
Journal of business economics : JBE
60
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
58
Management decision : MD
58
Springer eBook Collection / Business and Economics
54
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
54
Business horizons
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European research studies
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Showing
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31
Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha
;
Dande, Mayur A.
;
Kuchar, P. M.
; …
- In:
International journal of business performance management
14
(
2013
)
4
,
pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
Saved in:
32
Environmental determinants of responsive and proactive market orientations
Wang, Yejing
;
Zeng, Deming
;
Di Benedetto, C. Anthony
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
Saved in:
33
Green marketing : a strategic balancing act for creating value
Dean, Thomas J.
;
Pacheco, Desiree F.
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
Saved in:
34
Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
Saved in:
35
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
36
Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang
;
Tang, Guiyao
;
Jin, Jiafei
;
Li, Ji
;
Paillé, …
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
Saved in:
37
Guerrilla marketing goes green : winning strategies to improve your profits and your planet
Levinson, Jay Conrad
;
Horowitz, Shel
-
2010
Persistent link: https://www.econbiz.de/10008938965
Saved in:
38
Resource-constrained product development : implications for green marketing and green supply chains
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 599-608
Persistent link: https://www.econbiz.de/10009583020
Saved in:
39
Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2008
Persistent link: https://www.econbiz.de/10003656389
Saved in:
40
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
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