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Basic marketing management
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Marketingmanagement
12
Marktforschung
12
Verkauf
12
Management
11
Marketing
11
Vereinigte Staaten
7
Absatz
6
Market research
6
Theorie
6
Theory
6
Zeitreihenanalyse
6
Estimation theory
5
Marketing management
5
Schätztheorie
5
Time series analysis
5
Einzelhandel
4
Einzelhandelsbetrieb
3
Marketingmodell
3
Werbung
3
Werbungsbetrieb
3
Ökonometrie
3
Ökonometrisches Modell
3
Absatzplanung
2
Case studies
2
Handel
2
Mathematisches Modell
2
Physical distribution
2
Preisgestaltung
2
Sales management
2
Selling
2
Simulation
2
USA
2
Verbraucher
2
Verkäufer
2
Vertrieb
2
Warenhaus
2
Ökonometrik
2
Absatzfinanzierung
1
Absatzpolitik
1
Absatztheorie
1
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8
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Book / Working Paper
43
Article
27
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Lehrbuch
4
Textbook
4
Bibliografie enthalten
2
Bibliography included
2
Fallstudiensammlung
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
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1
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Language
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English
35
Undetermined
35
Author
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Dalrymple, Douglas J.
46
Parsons, Leonard J.
33
Schultz, Randall L.
12
Cron, William L.
10
Hanssens, Dominique M.
8
DeCarlo, Thomas E.
6
Day, Ralph L.
4
Thompson, Donald L.
4
Thorelli, Hans B.
2
Bass, Frank M.
1
Cron, William
1
Dixit, Ashutosh
1
Haines jr., George H.
1
Henry, Walter A.
1
Hopkins, Tom
1
Jeannet, Jean-Pierre
1
Lev, Benjamin
1
Ness, Thomas E.
1
Price, W. Bailey
1
Robertson, Thomas S.
1
Stephenson, P. Ronald
1
Sujan, Harish
1
Yoshino, Michael Y.
1
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Published in...
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Business horizons
3
International series in quantitative marketing
3
Journal of retailing
3
Applied economics
2
Business Horizons
2
California management review
2
International Journal of Forecasting
2
International series in quantitative marketing : ISQM
2
Journal of marketing research : JMR
2
Purdue University, Krannert Graduate School of Industrial Administration, Institute for Research in the Behavioral, Economic, and Management Sciences, Paper
2
Econometric models in marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Quantitative Marketing
1
International journal of forecasting
1
Intext series in marketing
1
Journal of Business Research
1
Journal of advertising research
1
Journal of business research : JBR
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing and Transportation Paper, Bureau of Business and Economic Research, Division of Research, Division of Research, Graduate School of Business Administration, Michigan State University
1
Neural networks in business forecasting
1
Proceedings of the Winter Conference of the American Marketing Association
1
Springer eBook Collection
1
Wiley series in management
1
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
21
RePEc
6
OLC EcoSci
1
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Cases in marketing management
Dalrymple, Douglas J.
;
Parsons, Leonard J.
;
Jeannet, …
-
1992
Persistent link: https://www.econbiz.de/10000842498
Saved in:
2
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1995
-
6. ed
Persistent link: https://www.econbiz.de/10000150865
Saved in:
3
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
2000
-
7. ed
Persistent link: https://www.econbiz.de/10001430351
Saved in:
4
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10004006812
Saved in:
5
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1995
-
6. ed.
Persistent link: https://www.econbiz.de/10004243984
Saved in:
6
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1976
Persistent link: https://www.econbiz.de/10004169861
Saved in:
7
Marketing management : text and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
2000
-
7. ed.
Persistent link: https://www.econbiz.de/10004766993
Saved in:
8
Marketing management : strategy and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1983
-
3. ed.
Persistent link: https://www.econbiz.de/10004774554
Saved in:
9
Marketing management : strategy and cases
Dalrymple, Douglas J.
;
Parsons, Leonard J.
-
1986
-
4. ed
Persistent link: https://www.econbiz.de/10013490204
Saved in:
10
An econometric analysis of advertising, retail availibility, and sales of new brand
Parsons, Leonard J.
- In:
Management science : journal of the Institute of …
20
(
1974
)
6
,
pp. 938-947
Persistent link: https://www.econbiz.de/10003648405
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