Marketing management : text and cases
Year of publication: |
2000 ; 7. ed.
|
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Authors: | Dalrymple, Douglas J. ; Parsons, Leonard J. |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Marketingmanagement | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic marketing : an introduction
Proctor, Tony, (2000)
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Übungsbuch: Marketing-Management mit EXCEL
Reiter, Gerhard, (2003)
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An introduction to branding and marketing communication management
Yankah, Kojo, (2007)
- More ...
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Dalrymple, Douglas J., (1992)
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Marketing management : text and cases
Dalrymple, Douglas J., (1995)
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Marketing management : text and cases
Dalrymple, Douglas J., (2000)
- More ...