: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China … “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This …

examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the …) Technologie (KI), (2) Marketingmanagement und Managemententscheidungen, (3) Psychologie und die individuelle Wahrnehmung von KI …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …