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The visual presentation of beauty in transnational fashion magazine advertisements

Fowler, Jie G.; Carlson, Les - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 136-156

Persistent link: https://www.econbiz.de/10011304685

The influence of DMO advertising on specific destination visitation behaviors

Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75

Persistent link: https://www.econbiz.de/10010526375

Development of an advertising impact index to test advertisements in magazines

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 107-124

Persistent link: https://www.econbiz.de/10009770263

The media and their advertisers : exploring ethical dilemmas in product coverage decisions

Rinallo, Diego; Basuroy, Suman; Wu, Ruhai; Jeon, Hyo Jin - In: Journal of business ethics : JOBE 114 (2013) 3, pp. 425-441

Persistent link: https://www.econbiz.de/10009772882

Missing ingredients in cause-related advertising : the right formula of execution style and cause framing

Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256

Persistent link: https://www.econbiz.de/10009744453

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Taejun; Yun, Tai Woong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117

Persistent link: https://www.econbiz.de/10009747188

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Is it all about the price? : decision drivers affecting ad placement of media planners in magazines

Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85

Persistent link: https://www.econbiz.de/10010229272

Just the faces : exploring the effects of facial features in print advertising

Xiao, Li; Ding, Min - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 338-352

Persistent link: https://www.econbiz.de/10010370739

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...

Persistent link: https://www.econbiz.de/10010249690

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