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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590
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SOCIAL ENTERPRISE: HOW THE ARTS CAN PROSPER THROUGH STRATEGIC COLLABORATIONS
Scheff, Joanne; Kotler, Philip - In: Harvard business review : HBR 74 (1996) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10005989625
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Crisis in the Arts: The Marketing Response
Scheff, Joanne; Kotler, Philip - In: California management review : CMR 39 (1996) 1, pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1974 - Deutsche Übers. der 2. Aufl.
Persistent link: https://www.econbiz.de/10000311749
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Arbeitsbuch zu Marketing-Management
Kotler, Philip - 1975 - 2. Aufl
Persistent link: https://www.econbiz.de/10000077532