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The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D. - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
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Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
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The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia; Bogen, Jeremy - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth; Kwon, Wi-suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
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One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina; Yaziji, Michael; Mizera, Sue - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
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Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny; Gomez, Alyson; Mizera, Sue - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
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If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
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How does social orientation influence R&D-marketing collaboration?
Lie, Po-Chien; Chen, Yen-chun - In: Asia Pacific journal of management : APJM ; a … 29 (2012) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10009537252
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"Chancen und Risiken der vertikalen Preiskoordination" : die Deregulierung der Konsumgüterdistribution nach dem Fallklassengesetz
Ahlert, Dieter - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 64 (2012) 6, pp. 573-590
Persistent link: https://www.econbiz.de/10009679568