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Erfolgsfaktoren von Online-Marketing-Kooperationen
Jochims, Heike - 2006 - 1. Aufl.
Klappentext: Viele E-Commerce-Anbieter stehen vor der Herausforderung, bei begrenzten finanziellen Ressourcen ihren Bekanntheitsgrad zu erhöhen. Aufgrund ihres erkennbar positiven Einflusses auf den wirtschaftlichen Erfolg gelten Online-Marketing-Kooperationen als gutes Marketing-Instrument....
Persistent link: https://www.econbiz.de/10003307887
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Co-Branding als Markenstrategie
Scharnowski, Frank - 2006
Persistent link: https://www.econbiz.de/10003339064
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The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas; Hauswald, Carina - 2007
Persistent link: https://www.econbiz.de/10003331028
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Comparing individual and collective group contracts in the fresh pepper market in Costa Rica : a simulation approach
Sáenz Segura, Fernando; Haese, Marijke d'; Schipper, Robert - In: Tropical food chains : governance regimes for quality …, (pp. 169-188). 2007
Persistent link: https://www.econbiz.de/10003792247
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The bargaining strength of a milk marketing cooperative
Prasertsri, Peerapon; Kilmer, Richard Lee - In: Agricultural and resource economics review : ARER 37 (2008) 2, pp. 204-210
Persistent link: https://www.econbiz.de/10003797443
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The life cycle of agricultural cooperatives : implications for management and governance in Ethiopia
Francesconi, Gian Nicola; Ruben, Ruerd - In: Journal of rural cooperation 36 (2008) 2, pp. 115-130
Persistent link: https://www.econbiz.de/10003809209
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Process innovation activity in a mixed oligopsony : the role of marketing cooperatives
Drivas, Kyriakos; Giannakas, Kōnstantinos - In: Journal of rural cooperation 36 (2008) 2, pp. 131-156
Persistent link: https://www.econbiz.de/10003809212
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Rural supply and marketing cooperatives in China : historical development, problems, and reform
Guo, Xiangyu; Schmit, Todd M.; Henehan, Brian M. - In: Journal of rural cooperation 36 (2008) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10003809216
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Das verfassungsrechtliche Aus des Absatzfonds - ökonomische Bewertung und Entwurf einer Nachfolgelösung
Schmitz, Peter Michael; Hesse, Joachim W. - 2009
Persistent link: https://www.econbiz.de/10003821991
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Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Alarcón, F.; Alemany, M. M. E.; Ortiz, A. - In: International journal of production economics 120 (2009) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10003872017