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Essentials of advertising stra...
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Marketing management
22
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Consumer behaviour
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Brand management
17
Markenführung
16
Relationship marketing
12
Beziehungsmarketing
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Advertising
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Markenimage
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Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Tannenbaum, Stanley I.
3
Allison, Anne
2
Bailey, Scott
2
Barger, Victor
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Barnes, Beth E.
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Biraghi, Silvia
2
Gambetti, Rossella C.
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Hayman, Dana
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Li, Tao
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McColl, Rod
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Naik, Prasad A.
2
Pals, Heather
2
Patti, Charles H.
2
Raman, Kaylan
2
SCHULTZ, DON E.
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Srinivasan, Shuba
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Anne, Allison
1
Azzaro, Marian
1
Bang, Nguyen
1
Beede, Park
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing customer relationships : a strategic framework
1
Marketing research : a magazine of management and applications
1
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OLC EcoSci
89
ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
13
Other ZBW resources
10
RePEc
5
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91
On Brands and Branding - Here Come the Chickens - Marketers need to sort out what establishes and maintains brands.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
3
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008260340
Saved in:
92
On Brands and Branding - Binding Up Brands in Silos - It's time to fill in the moats.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
6
,
pp. 8-9
Persistent link: https://www.econbiz.de/10008152018
Saved in:
93
Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
Saved in:
94
On Brands and Branding - The future means doing more with less in branding.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
5
,
pp. 6-7
Persistent link: https://www.econbiz.de/10008328235
Saved in:
95
How U.S. consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10008769047
Saved in:
96
On Brands and Branding - Brand Conundrums - When the long knives come out, be prepared to back up your brand strategies.
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
18
(
2009
)
2
,
pp. 8-9
Persistent link: https://www.econbiz.de/10008241424
Saved in:
97
On Brands and Branding - A Tale of Two Brand Experiences
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
3
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007748431
Saved in:
98
On Brands and Branding - Social Call
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
4
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007766377
Saved in:
99
Better Branding Beyond Advertising - Avoid the failures of traditional relationship marketing and build longer and stronger commitment to your brand.
Rapacz, Deb
;
Reilly, Martin
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
17
(
2008
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10007908688
Saved in:
100
On Brands and Branding - Another Shibboleth Bites the Dust
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
16
(
2007
)
1
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007603794
Saved in:
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