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Principles of services marketing
Palmer, Adrian - 2008 - 5th ed.
Persistent link: https://www.econbiz.de/10013469472
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Principles of marketing
Palmer, Adrian - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001483556
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Principles of services marketing
Palmer, Adrian - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10004897146
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Introduction to marketing : theory and practice
Palmer, Adrian - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004926599
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Introduction to marketing : theory and practice
Palmer, Adrian - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009528553
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Principles of services marketing
Palmer, Adrian - 2011 - 6. ed.
Persistent link: https://www.econbiz.de/10008827436
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Special issue: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003819536
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Editorial essay: an extended, community focused, experiential framework for relationship marketing
Palmer, Adrian; Koenig-Lewis, Nicole - In: Journal of customer behaviour 8 (2009) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10003819572
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The effects of airline price presentations on buyers' choice
Palmer, Adrian; Boissy, Stephanie - In: Journal of vacation marketing : an international journal 15 (2009) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10003824366
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An experiential, social networ - based approach to direct marketing
Palmer, Adrian; Koenig-Lewis, Nicole - In: Direct marketing : an international journal 3 (2009) 3, pp. 162-176
Persistent link: https://www.econbiz.de/10003936473