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Marketing across cultures
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Interkulturelles Management
19
Internationales Marketing
18
International marketing
12
Cross-cultural management
11
Welt
10
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10
France
9
Frankreich
9
Confidence
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Business-to-business marketing
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Designation of origin
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Marketing
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Multinationales Unternehmen
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Unternehmenskultur
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Benutzerschnittstelle
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Brand management
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Language
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English
56
Undetermined
44
French
15
German
3
Author
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Usunier, Jean-Claude
118
Brülhart, Marius
9
Lee, Julie Anne
9
Lohmann, Christopher
5
Willinger, Marc
5
Cestre, Ghislaine
4
Bourbonnais, Régis
3
Faulk, Saskia
3
Furrer, Olivier
3
Kumar, Rajesh
3
Roulin, Nicolas
3
Simon, Françoise
3
Walliser, Björn
3
Fetscherin, Marc
2
Furrer-Perrinjaquet, Amandine
2
Herk, Hester van
2
Ivens, Björn Sven
2
Jaffe, Eugene D.
2
Josiassen, Alexander
2
Keser, Claudia
2
Nebenzahl, Israel D.
2
Valette-Florence, Pierre
2
Durrande-Moreau, Agnès
1
Falcy, Sandrine
1
Ferrandi, Jean-Marc
1
Harzing [Rezensierte Person], Anne-Wil
1
Harzing, Anne-Wil
1
Hay, Michael
1
Mcdonald, Heather
1
Perrinjaquet, Amandine
1
Rentschler, Ruth
1
Roger, Patrick
1
Sbizzera, Stéphane
1
Shaner, Janet
1
Stolz, Joerg
1
Stolz, Jörg
1
Taras, Vasyl
1
Verna, Gerard
1
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Université Paris-Dauphine (Paris IX)
2
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1
Départment d'économétrie et d'économie politique (DEEP), Faculté des Hautes Études Commerciales (HEC)
1
Fondation Nationale pour l'Enseignement de la Gestion des Entreprises
1
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Working paper / Institut Universitaire de Management International, Université de Lausanne
8
Revue française de gestion : hommes et techniques
6
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
5
International marketing review
4
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
4
Economies et sociétés : cahiers de l'ISMEA
3
European management review : the journal of the European Academy of Management
3
International business review : the official journal of the European International Business Academy
3
Revue d'économie politique
3
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3
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
2
Economics Papers from University Paris Dauphine
2
Economics letters
2
European journal of marketing : EJM
2
International journal of cross cultural management : CCM
2
Journal of world business : JWB
2
Management international review : mir ; journal of international business
2
Sciences de gestion
2
AHRC / ESRC religion and society series
1
Always learning
1
Asia Pacific business review
1
CEPR Discussion Papers
1
Cahiers de Recherches Economiques du Département d'Econométrie et d'Economie politique (DEEP)
1
Cahiers de l'ISMEA / SG, Série Sciences de gestion
1
Cahiers de recherches économiques
1
Collection FNEGE
1
Cross-cultural management : culture and management across the world
1
Discussion paper / Centre for Economic Policy Research
1
Economics Letters
1
Economies et sociétés ; 36,7
1
Essential readings in management learning
1
European Management Journal
1
Gabler Wirtschaft
1
International Business Review
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Internationalization and organizations : challenges and prospects
1
Jaarverslag / Noordstar Verzekeringen
1
Journal of Economic Psychology
1
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ECONIS (ZBW)
58
OLC EcoSci
29
USB Cologne (EcoSocSci)
15
RePEc
11
BASE
4
Other ZBW resources
1
Showing
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11
L' ethnicité des produits : une approche exploratoire
Usunier, Jean-Claude
-
2001
Persistent link: https://www.econbiz.de/10001815337
Saved in:
12
Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs?
Usunier, Jean-Claude
-
2001
Persistent link: https://www.econbiz.de/10001815338
Saved in:
13
Valeurs féminines et performances économiques : une analyse cross-nationale
Usunier, Jean-Claude
- In:
Revue économique et sociale : RES ; bulletin de la …
61
(
2003
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10001922222
Saved in:
14
Nature vs. culture : a cross-national analysis of feminine culture and economic performance
Usunier, Jean-Claude
-
2005
Persistent link: https://www.econbiz.de/10002843871
Saved in:
15
The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude
- In:
International marketing review
28
(
2011
)
5
,
pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
Saved in:
16
International negotiations
Usunier, Jean-Claude
- In:
Cross-cultural management : culture and management …
,
(pp. 133-164)
.
2013
Persistent link: https://www.econbiz.de/10009774496
Saved in:
17
Language as a resource to assess cross-cultural equivalence in quantitative management research
Usunier, Jean-Claude
- In:
Journal of world business : JWB
46
(
2011
)
3
,
pp. 314-319
Persistent link: https://www.econbiz.de/10009236823
Saved in:
18
Environnement international et gestion de l'exportation
Usunier, Jean-Claude
-
1990
-
4. éd.
Persistent link: https://www.econbiz.de/10004111296
Saved in:
19
Management international
Usunier, Jean-Claude
-
1990
-
4. éd., mise à jour
Persistent link: https://www.econbiz.de/10004117374
Saved in:
20
Commerce entre cultures : une approche culturelle du marketing international
Usunier, Jean-Claude
Persistent link: https://www.econbiz.de/10004136946
Saved in:
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