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Advertising management
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Brand management
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28
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23
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English
138
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88
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Aaker, David A.
161
Batra, Rajeev
73
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Myers, John Graham
8
Keller, Kevin Lane
6
Ahuvia, Aaron
5
Bagozzi, Richard P.
5
Wedel, Michel
5
Alden, Dana L.
4
Joachimsthaler, Erich A.
4
Ray, Michael L.
4
Alden, Dana
3
Brei, Diann
3
Chattopadhyay, Amitava
3
Feinberg, Fred M.
3
Leone, Robert P.
3
McLoughlin, Damien
3
Steenkamp, Jan-Benedict E. M.
3
Steenkamp, Jan-Benedict E.M.
3
Gürhan-Canli, Zeynep
2
Hagerty, Michael R.
2
Holbrook, Morris B
2
Lenk, Peter J.
2
Li, Dongmei
2
Mascarenhas, Briance
2
Moorman, Christine
2
Myers, John G.
2
Ng, Sharon
2
Ozsomer, Aysegul
2
Pieters, Rik
2
Ray, Michael L
2
Seifert, Colleen M.
2
Shansby, J. Gary
2
Stahl, Florian
2
Stöckle, Felix
2
Wansink, Brian
2
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Journal of marketing
11
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11
California management review
7
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5
Harvard business review : HBR
5
Journal of Consumer Research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of international marketing
3
Journal of retailing
3
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3
Business Horizons
2
Business horizons
2
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2
Journal of Business Strategy
2
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2
MSI reports : working paper series
2
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2
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2
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2
Marketing letters : a journal of research in marketing
2
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2
The evolution of brands : from signals of quality to storehouses of trust
2
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2
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2
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1
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1
Asia Pacific Journal of Marketing and Logistics
1
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1
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1
Brand management ; Vol. 4
1
Conference Board report
1
Consumerism : search for the consumer interest
1
Corporate brand and corporate reputation
1
Handbook of brand relationships
1
Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
1
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ECONIS (ZBW)
126
USB Cologne (EcoSocSci)
55
OLC EcoSci
34
RePEc
15
Other ZBW resources
7
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1
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1
Advertising management
Aaker, David A.
;
Batra, Rajeev
;
Myers, John Graham
-
1992
-
4. ed.
Persistent link: https://www.econbiz.de/10004127850
Saved in:
2
Advertising management : practical perspectives
Aaker, David A.
;
Myers, John Graham
-
1975
Persistent link: https://www.econbiz.de/10004039821
Saved in:
3
Advertising management
Aaker, David A.
;
Myers, John Graham
-
1982
-
2. ed.
Persistent link: https://www.econbiz.de/10004049846
Saved in:
4
Advertising management
Aaker, David A.
;
Myers, John Graham
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10009586721
Saved in:
5
Affective advertising : role, processes, and measurement
Batra, Rajeev
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 53-85)
.
1986
Persistent link: https://www.econbiz.de/10001262647
Saved in:
6
Marketing research and knowledge development : an assessment for marketing management
Myers, John Graham
;
Massy, William F.
;
Greyser, Stephen A.
-
1980
Persistent link: https://www.econbiz.de/10004654592
Saved in:
7
Job Vacancies in the firm and the labour market
Myers, John Graham
-
1969
Persistent link: https://www.econbiz.de/10004636874
Saved in:
8
Saving energy in manufacturing : the post-embargo record
Myers, John Graham
;
Nakamura, Leonard
-
1978
Persistent link: https://www.econbiz.de/10004811853
Saved in:
9
Measuring the cost of industrial water pollution control
Gelb, Bernard A.
;
Myers, John Graham
-
1976
Persistent link: https://www.econbiz.de/10004801059
Saved in:
10
"Low involvement" message reception : processes and advertising implications
Batra, Rajeev
-
1984
Persistent link: https://www.econbiz.de/10000734103
Saved in:
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