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Suchfelder für innovatives Marketing
Belz, Christian (contributor) - 1997
Persistent link: https://www.econbiz.de/10004314708
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Branding
Randall, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10004323362
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Product management
Lehmann, Donald R.; Winer, Russell S. - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004346288
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Product management : value, quality, cost, price, profits, and organization
Cook, Harry E. - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004347362
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Produktmanagement
Herrmann, Andreas - 1998
Persistent link: https://www.econbiz.de/10004347363
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Balanced brand : how to balance the stakeholder forces that can make or break your business
Foley, John - 2006
Persistent link: https://www.econbiz.de/10004423758
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (contributor) - 2008
Persistent link: https://www.econbiz.de/10004429433
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Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004492379
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Erfolgreiches Produktmanagement : Tool-Box für das professionelle Produktmanagement und Produktmarketing
Aumayr, Klaus J. - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004503287
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Produktmanagement
Pepels, Werner - 2010 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004547711