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Effects of distraction and commitment on the persuasiveness of television advertising
Bither, Stewart W. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10001917508
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Resistance to persuasion : inoculation and distraction
Bither, Stewart W. - In: Consumer and industrial buying behavior, (pp. 243-250). 1977
Persistent link: https://www.econbiz.de/10001917515
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Resistance to persuasion : notes on inoculation and distraction
Bither, Stewart W. - 1976
Persistent link: https://www.econbiz.de/10004763013
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Attitude data in allocation models
Klippel, R. Eugene; Bither, Stewart W. - In: Journal of advertising research 12 (1972) 2, pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
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The application to attiude immunization techniques in marketing
Bither, Stewart W.; Dolich, Ira J.; Nell, Elaine B. - In: Journal of marketing research : JMR 8 (1971) 1, pp. 56-61
Persistent link: https://www.econbiz.de/10001917500
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The self-confidence-advertising response relationship : a function of situational distraction
Bither, Stewart W.; Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 2, pp. 146-152
Persistent link: https://www.econbiz.de/10001917525
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Social power : a perspective for viewing the buyerseller dyad in industrial marketing
Bither, Stewart W.; Busch, Paul S. - 1972
Persistent link: https://www.econbiz.de/10001917542
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The effect of distraction and self esteem on mass media persuasibility
Bither, Stewart W.; Wright, Peter L. - 1971
Persistent link: https://www.econbiz.de/10004356254
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The divided attention hypothesis : attitude change and learning
Bither, Stewart W. - 1970
Persistent link: https://www.econbiz.de/10004356257
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On applying expectancy-attitude models in marketing research
Bither, Stewart W.; Shuart, Alan Hale - 1972
Persistent link: https://www.econbiz.de/10004356262