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The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian - In: Service Excellence als Impulsgeber : Strategien - …, (pp. 187-196). 2007
Persistent link: https://www.econbiz.de/10003595868
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Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508
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Quo vadis, marketing? Toward a relationship marketing paradigm
Grönroos, Christian - In: A reader in marketing communications, (pp. 217-231). 2005
Persistent link: https://www.econbiz.de/10003292733
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An applied service marketing theory
Grönroos, Christian - 1980
Persistent link: https://www.econbiz.de/10002547083
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An applied theory for marketing industrial services
Grönroos, Christian - In: Industrial marketing management : the international … 8 (1979) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10002547088