"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

Management Advisory Services (MAS) are an increasingly important part of the service mix for CPA firms. The growth of MAS relative to audit has been phenomenal over the past two decades. However, little research has been conducted on MAS provided by CPA firms. The primary purpose of this study...

<title>ABSTRACT</title> Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university selection process. A convenience sample...

<title>ABSTRACT</title> In response to this unprecedented growth, higher education is finally recognizing the contribution of the adult learner. Previous research has explored what the “nontraditional” student values in an education. While our knowledge base regarding the nontraditional learner continues...

<title>ABSTRACT</title> International students represent a growing market segment for colleges and universities in the U.S. As universities begin to target international students, it will become imperative that university administrators and faculty understand what these students expect once they arrive on...