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Erfolgsstrategien in der Inves...
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1
Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000542418
Saved in:
2
Investitionsgüter- und High-Tech-
Marketing
(ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10004135734
Saved in:
3
Investitionsgüter- und High-Tech-
Marketing
(ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
4
Investitionsgüter- und High-Tech-
Marketing
(ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10000088947
Saved in:
5
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
6
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
7
Marktforschung als notwendige Grundlage für ein fundiertes I+T-
Marketing
Miller, Peter
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 273-286)
.
1993
Persistent link: https://www.econbiz.de/10003390341
Saved in:
8
The role of
marketing
resources in radical innovation activity : antecedents and payoffs
Kyriakopoulos, Kyriakos
;
Hughes, Matthew
;
Hughes, Paul
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 398-417
Persistent link: https://www.econbiz.de/10011599086
Saved in:
9
Marketing
and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
10
Lean-Management und Lean-
Marketing
Belz, Christian
(
contributor
);
Dichtl, Erwin
(
contributor
)
- In:
Thexis : Fachzeitschrift für Marketing ; …
11,2
(
1994
)
Persistent link: https://www.econbiz.de/10004184765
Saved in:
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