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Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaq; Quraeshi, Zahir - In: Business Horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10005354842
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Managerial Marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.; Lazer, William - 1968 - 3. ed., 2. print.
Persistent link: https://www.econbiz.de/10004563377
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The knowledge industry : research consultants in perspective
Lazer, William; Warner, Arthur E. - 1965
Persistent link: https://www.econbiz.de/10004652162
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Social marketing : perspectives and viewpoints
Lazer, William (contributor) - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10004622727
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009890156
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Executive Insights: Global Marketing Management: At the Dawn of the New Millennium
Lazer, William; Shaw, Eric - In: Journal of international marketing 8 (2000) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10007243174
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Images and marketing : a selected and annotated bibliography
Wyckham, Robert G. (contributor); Lazer, William (contributor) - 1971
Persistent link: https://www.econbiz.de/10013395411
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Marketing 2000 and beyond
Lazer, William (contributor) - 1990
Persistent link: https://www.econbiz.de/10013541149
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Soviet marketing issues: A content analysis of Pravda
Lazer, William - In: Journal of Business Research 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10005466207
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DIMENSIONS OF THE MATURE MARKET
Lazer, William - In: Journal of Consumer Marketing 3 (1986) 3, pp. 23-34
Misconceptions abound about the nature of mature market segments. Marketing to mature consumers does not mean marketing to the elderly, or to the poor. Our aging population is in a state of transition where long extensions of productive working lives will reshape product and market...
Persistent link: https://www.econbiz.de/10014849351