Narrow search
Showing 1 - 10 of 76,213
Cover Image
Innovation diffusion models of new product acceptance
Mahajan, Vijay (ed.) - 1986
Persistent link: https://www.econbiz.de/10013452366
Cover Image
Creative marketing for new product and new business development
Ishikawa, Akira (contributor) - 2008
Persistent link: https://www.econbiz.de/10004925490
Cover Image
Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357
Cover Image
Dynamic models of advertising competition
Erickson, Gary M. - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004755135
Cover Image
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (contributor); Swan, Scott (ed.) - 2012 - First ed.
Persistent link: https://www.econbiz.de/10009626743
Cover Image
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan, K. Scott (ed.); Zou, Shaoming (ed.) - 2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner...
Persistent link: https://www.econbiz.de/10012049882
Cover Image
Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
Cover Image
Neuproduktprognose mittels Testmarktsimulation : praktische Anwendung und methodische Grundlagen
Erichson, Bernd - 1997
Persistent link: https://www.econbiz.de/10000621909
Cover Image
Creative marketing for new product and new business development
Ishikawa, Akira (ed.) - 2008
Persistent link: https://www.econbiz.de/10003689530