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When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008906799
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Die Zuständigkeit deutscher Gerichte und die Vollstreckbarkeit inländischer Urteile im Ausland nach der CMR
Müller, Holger; Hök, Götz-Sebastian - 1988
Persistent link: https://www.econbiz.de/10003579571
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"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 17 (2010) 5, pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
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Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?
Müller, Holger; Voigt, Steffen; Erichson, Bernd - 2009
Persistent link: https://www.econbiz.de/10003874668
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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger - In: Marketing : ZFP ; journal of research and management 31 (2009) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273
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Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Journal of retailing and consumer services 19 (2012) 4, pp. 406-412
Persistent link: https://www.econbiz.de/10009571286
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To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger; Vogt, Bodo; Kroll, Eike B. - In: Psychology & marketing 29 (2012) 2, pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
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Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
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Prize decoys at work : new experimental evidence for asymmetric dominance effects in choices on prizes in competitions
Müller, Holger; Schliwa, Victor Andrej; Lehmann, Sebastian - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 457-460
Persistent link: https://www.econbiz.de/10011281396