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Implications of product portfolio analysis for strategic competitive intelligence
Montgomery, David B.; Weinberg, Charles B. - 1977
Persistent link: https://www.econbiz.de/10002509768
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Modeling marketing phenomena : a managerial perspective
Montgomery, David B.; Weinberg, Charles B. - In: Journal of contemporary business 2 (1973) 4, pp. 17-43
Persistent link: https://www.econbiz.de/10002509817
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Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua; Swami, Sanjeev; Weinberg, Charles B. - In: Decision support systems : DSS ; the international journal 47 (2009) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
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Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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How good are you at getting a lower price? : a field study of the US automobile market
Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 2, pp. 255-274
Persistent link: https://www.econbiz.de/10009631229
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Mission, money, merit : using the portfolio approach to drive nonprofit performance
Krug, Kersti; Weinberg, Charles B. - 2011
Persistent link: https://www.econbiz.de/10009782297
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Learning about movies: the impact of movie release types on the nationwide box office
Chen, Xinlei; Chen, Yuxin; Weinberg, Charles B. - In: Journal of cultural economics 37 (2013) 3, pp. 359-386
Persistent link: https://www.econbiz.de/10009784906
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The long-term box office performance of sequel movies
Dhar, Tirtha; Sun, Guanghui; Weinberg, Charles B. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
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Segmenting consumers of pirated movies
Ho, Jason; Weinberg, Charles B. - In: The journal of consumer marketing 28 (2011) 4, pp. 252-260
Persistent link: https://www.econbiz.de/10009272174
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Social and nonprofit marketing : issuses and opportunities in marketing beyond business
Weinberg, Charles B.; Lee, Hsin-hsuan Meg - In: Nature of the new firm : beyond the boundaries of …, (pp. 211-232). 2011
Persistent link: https://www.econbiz.de/10009272233