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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan; Jacob, Frank - 2008
Persistent link: https://www.econbiz.de/10004257915
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004261823
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Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
Engelhardt, Werner Hans (contributor) - 1998
Persistent link: https://www.econbiz.de/10004342901
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015
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Services : the export of the 21st century ; a guidebook for US service exporters
Reif, Joe (contributor) - 1997
Persistent link: https://www.econbiz.de/10004346569
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Beziehungsmarketing in Dienstleistungsunternehmen
Eckel, Heike - 1997
Persistent link: https://www.econbiz.de/10004350846
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Marketing your consulting and professional services
Connor, Dick; Davidson, Jeffrey P. - 1997 - 3. ed.
Persistent link: https://www.econbiz.de/10004351954