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Marketing management : a customer oriented approach
Clow, Kenneth E.; Baack, Donald - 2010
Persistent link: https://www.econbiz.de/10004950975
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Thriving under fire : turn difficult customers into business success
Faisandier, John - 2009
Persistent link: https://www.econbiz.de/10004951023
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Eye tracking for visual marketing
Wedel, Michel; Pieters, Rik - 2008
Persistent link: https://www.econbiz.de/10004951120
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Customer equity: measurement, management and research opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2007
Persistent link: https://www.econbiz.de/10004951121
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Understanding hope and its implications for consumer behavior : I hope, therefore I consume
MacInnis, Deborah J.; Hae Eun Chun - 2007
Persistent link: https://www.econbiz.de/10004951126
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Playing the changes on the jazz metaphor
Holbrook, Morris B. - 2008
Persistent link: https://www.econbiz.de/10004951129
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Choice models in marketing : economic assumptions, challenges and trends
Chandukala, Sandeep R. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004951147
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Brand attachment : constructs, consequences, and causes
Park, Choong Whan; MacInnis, Deborah J.; Priester, Joseph R. - 2008
Persistent link: https://www.econbiz.de/10004951150
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Understanding marketing : expert solutions to everyday challenges
2010
Persistent link: https://www.econbiz.de/10004951168
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Marketing secrets
Spalton, Peter - 2010
Persistent link: https://www.econbiz.de/10004951181