Customer equity: measurement, management and research opportunities
Julian Villanueva ; Dominique M. Hanssens
| Year of publication: |
2007
|
|---|---|
| Authors: | Villanueva, Julian ; Hanssens, Dominique M. |
| Publisher: |
Boston [u.a.] : Now Publ. |
| Subject: | Kundenmanagement | Marketing |
| Extent: | IX, 99 S. : graph. Darst. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0761. - Vol. Vol. 1, Iss. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 89 - 99 |
| ISBN: | 978-1-60198-010-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951121