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Messung der Werbewirkung
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Britt, Steuart Henderson
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Business Horizons
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Measuring advertising effectiveness. Selected readings
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Praxis des Marketing : Erschliessung der Märkte von morgen
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The American market of the future
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The Charles C. Moskowitz lectures
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The nature and scope of marketing research
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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ECONIS (ZBW)
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1
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10000674678
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2
The planning of advertising measurement
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
- In:
Marketing management and administrative action
,
(pp. 668-673)
.
1968
Persistent link: https://www.econbiz.de/10002394804
Saved in:
3
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10004661524
Saved in:
4
Advertising Psychology and research : an introductory book
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1950
-
2. impr.
Persistent link: https://www.econbiz.de/10004637535
Saved in:
5
The ABCs of ARF's PARM
Lucas, Darrell Blaine
- In:
Measuring advertising effectiveness. Selected readings
,
(pp. 117-132)
.
1969
Persistent link: https://www.econbiz.de/10002394708
Saved in:
6
Consumer patterns in the 1975 market
Lucas, Darrell Blaine
- In:
The American market of the future
,
(pp. 105-138)
.
1966
Persistent link: https://www.econbiz.de/10002394766
Saved in:
7
The American Market of the future
Johnson, Arno Hallock
;
Jones, Gilbert E.
;
Lucas, …
-
1966
Persistent link: https://www.econbiz.de/10004559889
Saved in:
8
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
9
Jews in a gentile world : The problem of antisemitism
Graeber, Isacque
;
Britt, Steuart Henderson
;
Beard, Miriam
-
1979
-
Repr. of the ed. New York 1942
Persistent link: https://www.econbiz.de/10000411872
Saved in:
10
Making market research more effective by using the administrative process
Boyd, Harper W.
;
Britt, Steuart Henderson
-
2009
Persistent link: https://www.econbiz.de/10003794543
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