Delivering a superior retail customer experience is one of the main business goals for retailers. When retailers orchestrate various elements of the retail customer experience, provoking desirable customer emotions and cognition, it leads to higher purchase intention, increased purchases, higher...

Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4....