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Converting customer value : from retention to profit
Murphy, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004834578
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Kundenwert als Baustein zum Unternehmenswert
Henseler, Jörg; Hoffmann, Thorsten - 2003
Persistent link: https://www.econbiz.de/10004817813
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Wertorientiertes Kundenmanagement : ethische Betrachtung wertbasierter Kundendifferenzierung
Claus, Christian - 2007
Persistent link: https://www.econbiz.de/10004908767
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Creating and managing superior customer value
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 14 (2009)
Persistent link: https://www.econbiz.de/10004928108
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Customer genius : becoming a customer-centric business
Fisk, Peter - 2009
Persistent link: https://www.econbiz.de/10004931798
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Customer relationship management
Dinabhai, Murty - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004936425
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857
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Was ist ein Kunde wert? : Customer Lifetime Value als Methode zur Kundenbewertung in der Reisebranche
Strasser, Manuela - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004937877