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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Die Bedeutung des Franchising in der Bundesrepublik Deutschland : eine empirische Untersuchung von Franchisenehmern und -systemen
Clemens, Reinhard - 1988
Persistent link: https://www.econbiz.de/10000738987
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International marketing
Cateora, Philip R. - 1987 - 6. ed.
Persistent link: https://www.econbiz.de/10000739474
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Werbetests
Rehorn, Jörg - 1988
Persistent link: https://www.econbiz.de/10000742404
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Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz - 1987
Persistent link: https://www.econbiz.de/10000742807
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Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.; Gordon, Wendy; Langmaid, Roy - 1988
Persistent link: https://www.econbiz.de/10000743862
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Marketing in Kommunalverwaltungen
Homann, Klaus (ed.) - 1986
Persistent link: https://www.econbiz.de/10000750706
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Marktforschung : methodische Grundlagen und praktische Anwendung
Berekoven, Ludwig - 1987 - 3., verb. Aufl.
Persistent link: https://www.econbiz.de/10000721441