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Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
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A taxonomy of small- and medium-sized international family firms
Swoboda, Bernhard; Olejnik, Edith - In: Journal of international entrepreneurship 11 (2013) 2, pp. 130-157
Persistent link: https://www.econbiz.de/10009773723
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Retaining or returning? : some insights for a better understanding of return behaviour
Foscht, Thomas; Ernstreiter, Karin; Maloles, Cesar; … - In: International journal of retail & distribution management 41 (2013) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10009725789
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Transferring the retail format successfully into foreign countries
Swoboda, Bernhard; Elsner, Stefan - In: Journal of international marketing 21 (2013) 1, pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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SME's internationalisation patterns : descreptives, dynamics and determinants
Olejnik, Edith; Swoboda, Bernhard - In: International marketing review 29 (2012) 5, pp. 466-495
Persistent link: https://www.econbiz.de/10009661248
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Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard; Schlüter, Andrea; Olejnik, Edith; … - In: Management international review : mir ; journal of … 52 (2012) 5, pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216