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Le marketing : fondements et a...
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Consumer behaviour
64
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55
Globalization
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16
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15
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English
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
28
Darmon, René Y.
25
Kim, Chankon
21
Petrof, John V.
20
Mazaheri, Ebrahim
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Pons, Frank
13
Teng, Lefa
13
Nepomuceno, Marcelo Vinhal
10
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
8
Papadopoulos, Nicolas
7
Zhou, Lianxi
7
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Takahashi, Ikuo
5
Browne, Elizabeth
4
Cho, Hyuksoo
4
Eggert, Axel
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Papadopoulos, Nicolas G.
4
Richard, Marie‐Odile
4
Yingwei, Ren
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Zhang, Chun
4
Zhang, Man
4
Bocaranda, Claudia
3
Daghfous, Naoufel
3
Goutaland, Christine
3
Habibi, Mohammad Reza
3
Hallab, Ranim
3
Javalgi, Rajshekhar (Raj) G.
3
Kiani, Isar
3
Lee, Hanjoon
3
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Journal of business research : JBR
71
Journal of Business Research
31
Journal of Services Marketing
10
Journal of Consumer Marketing
9
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
The journal of services marketing
6
International marketing review
5
Business horizons
4
International Marketing Review
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Journal of Economic Psychology
4
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Journal of international consumer marketing
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Journal of retailing
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Business Horizons
3
European journal of operational research : EJOR
3
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
3
Journal of the Academy of Marketing Science
3
Marketing and multicultural diversity
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Psychology & marketing
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The journal of consumer marketing
3
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
2
Journal of marketing research : JMR
2
Multinational business review
2
OR-Spektrum : quantitative approaches in management
2
The Black consumer : dimensions of behavior and strategy
2
The journal of applied business research
2
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
1
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ECONIS (ZBW)
112
OLC EcoSci
73
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
13
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71
How service seasons the experience : measuring hospitality servicescapes
Spielmann, Nathalie
;
Laroche, Michel
;
Borges, Adilson
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 360-368
Persistent link: https://www.econbiz.de/10009503312
Saved in:
72
"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark
;
Kalamas, Maria
;
Laroche, Michel
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
Saved in:
73
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
74
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
75
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
76
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
77
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
78
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
79
Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011299548
Saved in:
80
How would the e-retailer’s website personality impact customers’ attitudes toward the site?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10011340225
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